The terms "business strategy" and "marketing" often get tossed around, sometimes even used as synonyms. However, understanding the distinct roles of these two critical functions is paramount to building a sustainable and thriving business, no matter where you are.

SEO might sound intimidating, but it doesn't have to be. These 10 actionable SEO tips are designed specifically for small businesses, providing you with a clear roadmap to improve your website's visibility and connect with more local customers actively searching for what you offer.